The ecommerce giant Shopify recently reported that annual ecommerce sales are expected to reach $4.5 trillion by the year 2021. This represents a total growth of more than 246 percent in just seven years’ time.
If you’re involved in this industry, this is great news. However, it may also leave you asking what you can do to increase your sales so you get a larger portion of this expected growth. While there’s no one-size-fits-all answer, here are four strategies to consider.
Improve Your Website’s Upload Speed
Have you ever went to a company’s website only to click away because the pages took forever to download? Or maybe you actually started the purchase process, but eventually gave up because the transition from one page to the next took longer than you were willing to spend.
This is a huge number for a lot of consumers. In fact, one piece of research found that, if your page takes more than three seconds to load, you’re probably losing about 40 percent of your visitors.
To keep from doing this to your ecommerce customers, make sure your website isn’t bogged down by slow operating speeds. Having a speedy website also improves your search rank, giving you greater visibility with those who are actually looking for your goods online.
Allow for Product Customisation
Which would you prefer: a plain coffee mug or a coffee mug with a picture of your family or beloved pet? Chances are good that you chose the latter, which is why you can potentially increase your ecommerce sales by allowing customers to customise their purchases.
Though this isn’t an option for all items, there are many that can be personalized so they are more meaningful to consumers. Some products to consider include wall art, jewelry, and household items like placemats and tableware.
Showcase Your Products in Use
When your customers can see your products in action, they will have an easier time envisioning themselves using them too. It essentially brings the item to life and can be an effective sales technique, especially if it features a user that has a big smile on his or her face.
You can even do this with clothing. For instance, if you sell t-shirts, you want to choose the best t-shirt mockups and PSD templates for your ecommerce site. This enables your customer base to see what they look like on a person, giving them a better idea of what it will look like on them as well.
Stay In Contact with Your Customer Base
If someone has ordered from you in the past and had a great experience while doing it, they’ll be more likely to order from you in the future. To help enhance this type of customer loyalty requires that you stay in contact with your customer base, reminding them that you’re there when they need or want your products.
One way to do this is by sending them emails. You can use this type of marketing to notify them of your upcoming sales, or you could even use it to help them get the most of the products purchased, sharing the different ways they can use them or offering tips about how to increase their longevity and make them more effective. This shows your customer base that you care about their happiness, but also that you’re willing to contact them with information only, not just to constantly sell to them.
Ecommerce is a growing trend with more and more customers making their purchases via the internet. By implementing these four strategies, you’ll be more likely to see the increase directly in your online store.